Though writers and content creators are paid very badly in 2017, especially in India, creating content is the main expense for a website. If a company or individual will outsource content writing, they should be fairly confident that they will make enough money from the website , otherwise they are likely to make a huge loss.
However a major risk of outsourcing content is that the writer will not provide original content. Checking large volumes of content with copyscape is expensive and time consuming. There is also no guarantee that the writer will not resell the content, unless the writer is working inhouse as a small business owner cannot monitor a writer working remotely.
So many developing the website will produce the content inhouse though it is very time consuming, and they are tortured, mentally harassed for doing any work at home.